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Traditions Media Press Release 


The M-POW-R REEL®,now paired with the innovative and versatile M-POW-R Harness,
gives anglers with physical limitations even more angling options

Brainerd, MN (June 16, 2015) – Through years of research and development and advice from such angling luminariesas Al Lindner, Dan Sura, Dave Csanda and Jeff Zernov, as well as input from anglers with physical limitations, was born theM-POW-R REEL®.

The M-POW-R REEL is an ingenious, motorized spinning reel which enables physically-challenged (especially one-handed)anglers to rediscover the joy of fishing. Powerful and versatile, the reel is designed to fit virtually any spinning rod, ice rod orfly rod, thanks to an innovative new M-POW-R Harness developed specifically for the reel.

The new product package includes theM-POW-R spinning reel, M-POW-R Harness,4 amp battery, battery charger, fanny pack,and a pulse width modulated speed control,which provides optimum torque throughout themotor’s power band. Anglers operate the reelwith a thumb-actuated button attached to therod (via the M-POW-R Harness). A spare spool,backup reel handle and a power point adapterplug are also included. This product packagewill complement the original M-POW-R REEL®and Rod Combo.

Initiated by Dr. Roland “Doc” Kehr, formerco-owner of the Lindy Little Joe Tackle Company,the M-POW-R reel was developed for Doc’sson Nathan, who has cerebral palsy and isunable to use his left arm and hand. 

“We’re very excited about sharing this new technology with other disabled anglers,” said Dr. Kehr. “It’s enabled my sonNathan to fully experience the thrill of fighting and landing more and bigger fish, and we’re confident it will empower manymore people facing physical challenges to truly appreciate and enjoy this great sport.” 

Another angler to discover the versatility of the M-POW-R reel and new harness is John Vandercook, a passionate anddiscerning angler who lost his left arm in a motorcycle accident. 

“I can do anything any other angler can do, it just takes me longer,” said Vandercook. “But the M-POW-R reel and harnessnow allows me to retrieve the bait or fight a fish without pressing the reel handle against my ribs to reel. For years I’ve focusedon jig fishing and trolling, but the M-POW-R now makes it possible for me to fish bass, trout, whatever ... on the retrieve. Assoon as that bait hits the water it’s one push of the button and that bait is moving. In my experience, that’s what gets strikes.” 

Although he’s a fan of the 6’ 6” medium-action graphite M-POW-R rod, he champions the versatility the new harness affords,which allows him use of the M-POW-R reel on any rod he chooses, typically a St. Croix AVID or Legend Elite.REEL®FOR IMMEDIATE RELEASE 

“Depending on what, where and how I’mfishing, I may want to use a longer, shorter,or heavier or lighter action rod. As weknow, not every rod is perfect for every situation.The new M-POW-R allows me theflexibility and advantages of the M-POW-Rreel no matter what.” 

In addition to the new M-POW-R Reel® andHarness fishing package, the company willcontinue to sell the original M-POW-R Reel®and Rod combo fishing package, whichincludes a two-piece medium action graphiterod to complement the reel and harness.

Visit the company website: to see all of the accessories included in both fishing packages.


M-POW-R LLC is owned by Dr. Roland E. Kehr, Jr. of Brainerd, Minnesota. Dr. Kehr has practiced in Brainerd since 1971. Hewas a part owner of the Lindy-Little Joe Fishing Tackle Company for 28 years and served as Chairman of the Board duringthe years leading up to its sale to PRADCO Outdoor Products in 2008. 

Dr. Kehr guided Ruffed Grouse and Woodcock hunters from around the country and Europe for four years for his friendSteve Grossman of Little Moran Game Farm. He later co-authored two hunting guide books with Mickey Johnson, TheWingshooter’s Guide to Minnesota and The Wingshooter’s Guide to Wisconsin, published by Wilderness Adventures Pressof Belgrade, Montana. 

Shortly before the Lindy Tackle Company was sold,Dr. Kehr developed the Shake-E-Blade and Rouserlures for the company. He later developed the Bait-Puck Plus for Strikemaster Corporation. The royaltiesfrom that product are paid directly to Central LakesCollege of Brainerd on behalf of a perpetual Nursingscholarship named after his late wife, Patricia AnnKehr, BSN. 

His current project, the M-POW-R powered reelgoes back many years. As it turned out, the delay,if one could describe it as such, allowed for inputfrom a number of fishing industry individuals whichenhanced the final product.