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M-POW-R Reel/Rod Combo Launched 

 Brainerd, MN—Brand new on the market, the M-POW-R ReelTM and Rod Combo is designed to assist disabled anglers inretrieving lures and landing fish.The combo features a battery operated, motorized spinning reel, paired with an extended butt, medium action spinning rodwhich offers additional leverage and fits easily into any standard rod holder.

The entire package consists of the rod and reel, a fanny pack battery, and a pulse width modulated speed control, whichprovides optimum torque throughout the motor’s power band. Anglers operate the reel with a thumb-actuated button locatedon the rod grip just above the reel. A backup reel handle and a power point adapter plug are also included.The brainchild of Dr. Roland “Doc” Kehr, former co-owner of the Lindy Little Joe tackle company, the M-POW-R combo wasdeveloped for Doc’s son Nathan, who has cerebral palsy and is unable to use his left arm and hand.Nathan, growing up in the Brainerd Lakes area of Minnesota, has been an avid angler all his life, but his disabilitylimited his enjoyment of the sport. He could cast with his right arm and reel with his right hand, but hecouldn’t do both simultaneously, impeding his ability to fight and land fish. He had to rely on hisfishing partner, most often his father, to either hold the rod or operate the reel. Docwas determined to find a solution.

After years of research and development, with a great deal of valuable input and advice from Doc’s contacts in the fishingindustry, including such angling luminaries as Al Lindner, Dan Sura, Dave Csanda and Jeff Zernov, that solution has finallybecome a reality. Now, with the assistance of the M-POW-R combo’s motorized reel, Nathan is able to retrieve virtually anytype of lure and land even the largest species of freshwater game fish.The motor is powerful enough to reel in fish up to three pounds all by itself, and fish much larger can be landed by pumpingthe rod and taking up slack with the motorized reel on the down stroke. Nathan’s largest fish caught with the M-POW-Rcombo so far has been a ten pound northern pike, proving the unit’s power and durability.“We’re very excited about sharing this new technology with other disabled anglers,” said Dr. Kehr. “It’s enabled my son Nathanto fully experience the thrill of fighting and landing more and bigger fish, and we’re confident it will empower many morepeople facing physical challenges to truly appreciate and enjoy this great sport.”More information, including where to buy the M-POW-R combo, may be found online at 


Dr. Roland Kehr